New Google Sheets Analytics – Sector, US / Foreign, and Dividend Views

I really enjoy working with Google Sheets and the Google Finance portfolio functions.  Recently I moved tracking from excel to Google Sheets and sent links to the beneficiaries so that when they open the file, the stocks update automatically.  I made 8 of these sheets and sent them to each individual beneficiary, and learned a lot along the way.

There still is some manual and redundant work done within each spreadsheet and for me to track performance, I had to open each sheet individually.  Thus I went to work and built a summary sheet that taps into each of the 8 individual portfolios and shows performance against a 4/30/17 baseline (I just hard coded that baseline).

Recently I expanded that model to take each individual stock in any portfolio and make a consolidated view that included 1) sector information 2) US vs. Foreign 3) Yield 4) description of stock and reason for buying.  Now I can update that table in one place and re-do each of the portfolios 1-8 so that these fields are updated and consistent across each portfolio (I still have to do that, but I will in the relatively near future).  Here is a link to the data in PDF form.

 Portfolio 5/15/17 4/30/17 Change $ Change %
Portfolio One $42,377.71 $41,514.50 $863.21 2.08%
Portfolio Two $33,665.44 $33,334.33 $331.11 0.99%
Portfolio Three $17,972.62 $17,761.07 $211.55 1.19%
Portfolio Four $14,677.84 $14,625.89 $51.95 0.36%
Portfolio Five $14,479.56 $14,582.35 -$102.79 -0.70%
Portfolio Six $7,823.01 $7,834.26 -$11.25 -0.14%
Portfolio Seven $3,941.67 $3,879.91 $61.76 1.59%
Portfolio Eight $3,233.08 $3,258.89 -$25.81 -0.79%
Total $138,170.93 $136,791.20 $1,379.73 1.01%

Here is another view that I created by portfolio that shows it by sector as well as split between US and Foreign stocks.

 Portfolio  Sector US Foreign Grand Total


CASH $447.00 $447.00
Consumer Discretionary $4,701.12 $2,696.01 $7,397.13
Consumer Staples $6,531.07 $1,913.92 $8,444.99
Energy $3,063.60 $984.50 $4,048.10
Financials $1,679.04 $1,679.04
Health Care $1,208.70 $1,208.70
Industrials $2,753.80 $2,753.80
information Technology $6,049.50 $8,772.18 $14,821.68
Utilities $1,576.88 $1,576.88
1 Total $25,122.97 $17,254.35 $42,377.32


CASH $646.00 $646.00
CD $10,000.00 $10,000.00
ETF $12,967.94 $10,050.75 $23,018.69
2 Total $23,613.94 $10,050.75 $33,664.69


CASH $839.00 $839.00
Consumer Staples $1,678.38 $1,678.38
Energy $2,013.12 $2,013.12
Financials $1,988.80 $1,988.80
Industrials $3,521.58 $3,521.58
information Technology $1,351.71 $5,331.23 $6,682.94
Materials $1,248.00 $1,248.00
3 Total $7,130.21 $10,841.61 $17,971.82


CASH $918.00 $918.00
Consumer Discretionary $1,263.52 $1,263.52
Consumer Staples $2,114.06 $2,114.06
Energy $572.40 $1,341.58 $1,913.98
Financials $974.80 $974.80
Health Care $725.45 $966.96 $1,692.41
Industrials $1,220.56 $1,206.60 $2,427.16
Information Technology $2,567.32 $2,567.32
Materials $806.54 $806.54
4 Total $10,187.85 $4,489.94 $14,677.79


CASH $413.00 $413.00
Consumer Discretionary $1,118.70 $1,118.70
Consumer Staples $1,953.16 $1,196.20 $3,149.36
Energy $853.92 $853.92
Financials $1,765.20 $1,765.20
Health Care $725.45 $725.45
Industrials $2,500.44 $998.48 $3,498.92
information Technology $1,071.35 $1,883.17 $2,954.52
5 Total $7,517.32 $6,961.75 $14,479.07


CASH $616.00 $616.00
Consumer Discretionary $881.40 $881.40
Consumer Staples $863.30 $863.30
Energy $1,326.56 $577.60 $1,904.16
Health Care $725.45 $725.45
Industrials $1,001.52 $1,085.94 $2,087.46
Information Technology $744.56 $744.56
6 Total $4,532.83 $3,289.50 $7,822.33


CASH $116.00 $116.00
Consumer Staples $850.88 $850.88
Industrials $1,054.12 $1,054.12
Information Technology $827.47 $1,092.60 $1,920.07
7 Total $1,997.59 $1,943.48 $3,941.07


CASH $81.00 $81.00
Consumer Discretionary $813.60 $813.60
Consumer Staples $850.88 $850.88
Health Care $659.50 $659.50
Information Technology $827.47 $827.47
8 Total $1,567.97 $1,664.48 $3,232.45
Grand Total $81,670.68 $56,495.86 $138,166.54

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Aligning Stocks to Sectors

For stock analysis, it is important to understand how stocks roll up to sectors or industries (in this context, both words are attempting to say the same thing).  Per this excellent article from Fidelity, there are three main classifications of individual stocks into sectors or industries:

There are three main classification schemas. They are the Global Industry Classification Standard (GICS), the Industrial Classification Benchmark (ICB), and the Thomson Reuters Business Classification (TRBC).  These classification schemas are designed to provide an acceptable and meaningful method for standardizing industry definitions so that comparison and analysis can be conducted between companies, industries, and sectors worldwide, and for creating benchmarks.

I am going to use the same schema used by Vanguard, since it is easy to find reference benchmarks for them (I will use the ETF performance to compare against the performance of our individual stocks against that sector).  Vanguard uses the GICS model, and as such has the following 11 sector ETF’s (and Ticker Symbols).  The GICS indexes are run by McGraw Hill (MCSI).

  1. Consumer Discretionary (VCR)
  2. Consumer Staples (VDC)
  3. Energy (VDE)
  4. Financials (VFH)
  5. Health Care (VHT)
  6. Industrials (VIS)
  7. Information Technology (VGT)
  8. Materials (VAW)
  9. Real Estate (VNQ)
  10. Telecommunications (VOX)
  11. Utilities (VPU)

There are 4 levels in the Global Industry Classification Standard.  You can see a breakdown of them here at Wikipedia.

Often I track the stocks in Google.  In fact, I am migrating everything to Google Sheets.  Google uses the ICB model (Industry Classification Benchmark), which means as you look up individual stocks in Google Finance, you see them categorized according to ICB.  This article describes some of the differences between GIC and ICB.

I am going to continue researching the differences between the two methods.  If I can find simple and representative ICB ETF’s by main sector perhaps I will use them instead of the GIC model because any time you pull up a stock in Google it brings in the ICB information automatically.  Here is a link to a summary of the ICB model as maintained by FTSE (the UK exchange).

Portfolio 2 Updated April 2017

Portfolio Two is 12 1/2 years old.  The beneficiary contributed $6500 and the trustee $13,000 for a total of $19,500.  The current value is $33,334 for a gain of $13,834 which is 71% or 7.4% / year when adjusted for the timing of cash flows.  You can see the portfolio detail here or go to the links on the right.

This portfolio is different than the other portfolios because it has shifted to ETF’s and CD’s.  The ETF’s are broadly tied to the US and non-US stock indexes.  There is also a CD that returns 1.55% / year for $10,000 in the portfolio.

Since markets have gone up over the last year, this portfolio has done well (it tracks the market).  All of the ETF’s are near 100% of their 52 week high, which means that they are at or near their highs and the indexes have been rising continually over this time period.

Unlike the other portfolios, which are invested in individual stocks, these ETF’s do have annual expenses.  You can’t “see” the expenses because you receive the returns “net” of expenses, but this is disclosed.  Over the 1 1/2 years that we’ve had this portfolio the low cost ETF’s cost $86, which is very low for a portfolio of over $30k.  If you go back ten or fifteen years ago mutual funds would routinely cost 2% or more each year which would be $600 / year on a portfolio of this size.  It is a testament to the efficiency of ETF’s (which drove competition in the mutual fund markets, mutual fund expenses have been driven down proportionally, as well) that these sorts of rock bottom expenses are now commonplace if you know where to look.

In a technical note, the CD does fluctuate in value (a bit), but I record it at cost ($10,000) since we intend to hold it to maturity.  The cost fluctuations thus do not matter.

Finally, in another note, when I moved this portfolio over to Google Sheets, I noticed that I had been overstating the contributions in the “cash flows” calculation since 2012.  Thus the recorded return since inception now looks higher.  The value of the fund was always correct it was just the calculation of total gains to date that was incorrect.


Using Google Sheets for your Portfolio

These directions are specific to the portfolios that are being shared.  I likely will build a “public” version and link to it if someone else wants to leverage it.

The Google Sheets application is easily installed on your ipad or iphone.  From there you should just click on it and select your portfolio.

Alternatively, you could open it up on the web by going into Google and signing in and then bringing up the “sheets” application from Google Docs.

When you open the spreadsheet, there is a disclaimer that the financial data is updated 20 minutes late.  You can click on the “x” on the bottom to make this disclaimer go away.

Every time you open the application it will attempt to go out to the web and update all of the stock prices.  The prices are in several places (including the “text” under the current price on sold items) so it may take a little bit of time on portfolios with lots of stocks.

The tab that tells the story and history of all the stocks, the cash, investment to date, dividends, and sales is the “summary” tab.  This is the tab to look at if you want to see and study the entire picture.

Note that for any application, if you open it up on your phone or your ipad, you can resize the screen and it automatically zooms in or out.  This is a great feature and recommended.  If you look at it on your PC or Mac you need to zoom in or out by using the zoom function or + / – depending on how your machine is set up.  Or you can just use your mouse or arrow tab to get around.

Day to day, I recommend looking at the “analytics” tab.  There are multiple tabs in the sheet and it may or may not open up to that tab first.  You can just click on the tab at the bottom for that one to come up.

The analytics tab has all of your stocks.  You can see how the portfolio has changed that day.  Increases are automatically in green and decreases are in red.  The increases and decreases are in percentage term and in dollar terms (your net gain or loss for the day).  At the bottom of the analytics column you can see the total change across all of your stocks for the day.

In the box below the green / red section of your stocks on the analytics tab, there are 3 other benchmarks.  The first one is the S&P 500 index.  The second benchmark is for the non US stocks (unhedged, so it contains both stock price performance and the impact of currency changes).  The third benchmark is the US dollar vs a basket of foreign currencies, which shows the direction of whether the US dollar is going up or down.  Generally, if the US dollar goes up, there is a decrease in the value of your foreign stocks.

To the left on the analytics sheet, there are 4 items in a different box.  They start with the % of your stocks that are US vs. foreign, the % of your portfolio that is tied to the largest sector, the % of your portfolio that is in high dividend stocks (about 3% or more in dividend yield) and the % of your total portfolio that is in cash (not invested in stocks).

You can also see the 52 week high and low and the % of 52 week high that the stock is currently at. 100% would be the highest value and stocks in the 90% means that they are near or testing a 52 week high.

Portfolio 1 Updated April 2017

Portfolio One is 15 1/2 years old.  The beneficiary contributed $7500 and the trustee $15,500 for a total of $23,000.  The current value is $41,421 for a gain of $18,421 or 80%, which is about 6.2% / year when adjusted for the timing of cash flows.   You can see the data here or follow the link on the right.

The portfolio is generally doing well.  This portfolio is the first to be moved from a trust fund to the beneficiaries control (although technically they were under control from 18 onward).  The trustee now has agency to track the stocks and dividends and make transactions.  Now there will be charges for buys and sells (I think it is about $20 / trade) but this shouldn’t be too bad since we don’t do a lot of transactions annually.

Portfolio 3 Updated April 2017

Portfolio 3 is 9 1/2 years old.  The trustee contributed $5000 and the trustee $10,000 for a total of $15,000.  The current value is $17,483 for a gain of $2,483 or 16%, which is about 2.7% / year when adjusted for the timing of cash flows.  You can see the detail at the links on the right or go here.

The portfolio is generally doing well.  We will consider selling ConocoPhillips (COP) which has been selling off assets to pare down debt and reduced their dividend.  Their stock has stabilized but this may not be the best oil play.  We are also sticking with ExxonMobil (XOM) which we bought near a high because that company has proven to be well run over the last few decades.

In the new “analytics” tab you can see that this portfolio has a heavy non-US component, with 62% of stocks from non-US countries.  We have 2 of the 3 major Chinese internet companies and also 2 large Canadian banks, among others.

Portfolio Four Updated April 2017

Portfolio Four is 7 1/2 years old.  The beneficiary contributed $4000 and the trustee $8000 for a total of $12,000.  The current fund value is $14,444 for a gain of $2444 or 20%, which is 4% / year when adjusted for the timing of cash flows.  You can see the detail here or go to the links on the right.

We have a couple of stocks on watch.  Devon Energy (DVN) got waxed with the downturn of the oil industry a couple of years ago and has recovered a lot of its losses but cut its dividend significantly in the interim.  DVN seems to be plateauing and is thus on watch.  Oracle (ORCL), the technology company famous for its database software (although they own many other products, including cloud software) is in a long term price and technology war with AWS and other cloud providers (including Microsoft’s Azure).  They have been performing well but are on watch as a result.

There are analytics on the “analytics” sheet.  A few worth paying attention to is the price as a % of its 52 week high, which shows its relative strength over the last year (obviously anything near 100% means that the stock is moving up and hitting highs regularly).  The portfolio is 68% US stocks and 44% of them are “high dividend” (meaning a dividend around 3% and higher).